On 23rd August 2015, Libya Oil Kenya (LOKL) organized a spectacular outdoor event to introduce and launch the new Accel and DeoMAX lubricant packages with an improved formula geared for better performance
Attended by the Principal Secretary of the Ministry of Energy and the OiLibya Regional Business Manager for East Africa, the event was punctuated by a race run by the LOKL sponsored rally team as well as a buggies race open to invited guests.
While the giant replica of the new DeoMAX pack made its entry carried in the trunk of a specially fitted car for the occasion, the star of the event, namely the Accel pack, was presented to the public in style by being lowered from a helicopter.
After the launch event, a roadshow which was broadcast on air through a local radio station and which was accompanied by music and dancers, took the new lubes packs on a tour of LOKL service stations, and automotive workshop centers.
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